Last Updated: January 2026

Your Privacy Matters

At sm650, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains our practices regarding the collection, use, storage, and protection of your data. We encourage you to read this document carefully to understand how your information is handled.

1. Introduction

This Privacy Policy (the "Policy") applies to all personal information collected by sm650 (referred to as "we", "us", "our", or the "Company") through our website located at https://sm650.cam (the "Site"), mobile applications, and related services (collectively, the "Services"). This Policy describes what information we collect, how we collect it, how we use it, with whom we share it, and the choices you have regarding your information.

By accessing or using sm650 Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. If you do not agree with any aspect of this Policy, please do not use our Services.

This Privacy Policy should be read in conjunction with our Terms & Conditions, which govern your use of sm650 Services. In the event of any conflict between this Policy and the Terms & Conditions, this Privacy Policy shall prevail with respect to privacy matters.

2. Information We Collect

sm650 collects various types of personal information to provide, maintain, and improve our Services. The information we collect falls into the following categories:

2.1 Personal Identification Information

When you register for an account with sm650, we collect information necessary to verify your identity and comply with legal requirements, including:

  • Full legal name as it appears on your government-issued identification
  • Date of birth (to verify you are at least 21 years of age)
  • Gender
  • Nationality and country of residence
  • Government-issued identification number (Indonesian National Identity Card - KTP number)
  • Photographs of identification documents uploaded during KYC verification
  • Selfie photographs submitted for identity verification

2.2 Contact Information

  • Email address
  • Phone number (mobile or landline)
  • Residential address including street, city, postal code, and province
  • Preferred communication language

2.3 Financial Information

  • Bank account details (bank name, account number, account holder name) used for deposits and withdrawals
  • E-wallet account information (OVO, DANA, GoPay, ShopeePay, LinkAja account details)
  • Transaction history including deposits, withdrawals, bets placed, and winnings
  • Payment method preferences
  • Proof of address documents (utility bills, bank statements) for verification purposes

2.4 Account and Usage Information

  • Username and encrypted password
  • Account balance and transaction records
  • Betting and gaming history including games played, bets placed, outcomes, and preferences
  • Bonus and promotional activity
  • Communication history with customer support
  • Account settings and preferences
  • Responsible gaming settings (deposit limits, self-exclusion status, time-out periods)

2.5 Technical and Device Information

  • IP address and geographic location
  • Device type, model, and operating system
  • Browser type and version
  • Screen resolution and device identifiers
  • Referring website or source
  • Pages visited, features used, and time spent on the Site
  • Clickstream data and navigation patterns
  • Cookies and similar tracking technologies (see Section 9)

3. How We Collect Information

3.1 Information You Provide Directly

We collect information directly from you when you:

  • Register for an account and complete the sign-up form
  • Submit documents during the KYC verification process
  • Make deposits or request withdrawals
  • Update your account information or preferences
  • Contact customer support via live chat, email, or phone
  • Participate in surveys, promotions, or contests
  • Set responsible gaming limits
  • Communicate with us through any channel

3.2 Information Collected Automatically

When you use sm650 Services, we automatically collect certain information through cookies, web beacons, log files, and similar technologies. This includes your device information, IP address, browsing behavior, and interaction with our Services. These technologies help us improve your user experience, analyze trends, and detect fraudulent activity.

3.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Payment processors and financial institutions that verify your payment information
  • Identity verification services that confirm your identity during KYC
  • Marketing partners (only if you have consented to receive marketing communications)
  • Public databases and government registries for compliance and verification purposes
  • Fraud prevention services that help us detect and prevent fraudulent transactions

4. How We Use Your Information

sm650 uses the personal information we collect for the following purposes:

4.1 Account Management and Service Delivery

  • Creating and maintaining your account
  • Processing your identity verification (KYC) to comply with legal requirements
  • Enabling you to place bets, play games, and use all features of our Services
  • Processing deposits, withdrawals, and other financial transactions
  • Managing your account balance and transaction history
  • Providing customer support and responding to your inquiries
  • Communicating important account-related information, service updates, and policy changes

4.2 Legal Compliance and Security

  • Verifying your age to ensure you are at least 21 years old
  • Complying with anti-money laundering (AML) regulations and Know Your Customer (KYC) requirements
  • Preventing, detecting, and investigating fraud, security breaches, and other illegal activities
  • Enforcing our Terms & Conditions and other policies
  • Responding to legal requests, court orders, and regulatory inquiries
  • Protecting the rights, property, and safety of sm650, our users, and the public

4.3 Service Improvement and Personalization

  • Analyzing usage patterns to improve our Services and user experience
  • Personalizing content, game recommendations, and promotional offers based on your preferences
  • Conducting research and analytics to understand user behavior and trends
  • Testing new features and optimizing platform performance
  • Developing new products and services

4.4 Marketing and Communications

  • Sending promotional emails about bonuses, new games, and special offers (only if you have opted in)
  • Notifying you about relevant promotions aligned with Indonesian cultural events and holidays
  • Conducting surveys to gather feedback on our Services
  • Informing you about changes to our Services, policies, or terms

You may opt out of marketing communications at any time by clicking the unsubscribe link in our emails or adjusting your communication preferences in your account settings.

4.5 Responsible Gaming

  • Monitoring your account activity to identify signs of problem gambling
  • Implementing and enforcing deposit limits, loss limits, and self-exclusion periods you set
  • Providing tools and resources to help you gamble responsibly
  • Contacting you if we detect concerning gambling patterns

5. Data Sharing and Disclosure

sm650 does not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may share your information in the following circumstances:

5.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

  • Payment processors (banks and e-wallet providers) to facilitate deposits and withdrawals
  • Identity verification services to conduct KYC checks
  • Game providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, etc.) to deliver gaming content
  • Customer support platforms to manage support tickets and live chat
  • Cloud hosting and IT infrastructure providers to store data securely
  • Analytics providers to help us understand usage patterns
  • Fraud prevention and security services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Legal and Regulatory Authorities

We may disclose your information to government authorities, law enforcement agencies, regulators, or courts when required by law or when we believe disclosure is necessary to:

  • Comply with legal obligations, court orders, or government requests
  • Enforce our Terms & Conditions or other policies
  • Protect the rights, property, and safety of sm650, our users, or others
  • Investigate or prevent fraud, security breaches, or illegal activities
  • Respond to claims that content violates the rights of third parties

5.3 Business Transfers

If sm650 is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information and provide you with choices regarding your data.

5.4 With Your Consent

We may share your information with third parties when you provide explicit consent, such as when participating in specific promotions or contests that involve partner companies.

6. Data Security Measures

sm650 takes the security of your personal information seriously and implements industry-standard technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

  • Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS (Secure Socket Layer/Transport Layer Security) protocols. Sensitive information such as passwords is encrypted at rest using advanced cryptographic algorithms.
  • Access Controls: Access to personal information is restricted to authorized personnel only, based on the principle of least privilege. Employees and contractors with access to personal data are bound by confidentiality agreements.
  • Secure Infrastructure: Our servers and databases are hosted in secure facilities with physical access controls, fire protection, and redundant systems to ensure data availability and integrity.
  • Firewalls and Intrusion Detection: We employ firewalls, intrusion detection systems, and regular security monitoring to protect against unauthorized access and cyberattacks.
  • Regular Security Audits: We conduct periodic security assessments, vulnerability scans, and penetration testing to identify and address potential weaknesses.
  • Data Backup: Regular backups are performed to ensure data can be recovered in the event of system failure or disaster.
  • Fraud Prevention: We use advanced fraud detection systems to monitor transactions and account activity for suspicious patterns.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you acknowledge that you provide information at your own risk. You can help protect your account by choosing a strong password, keeping it confidential, logging out after each session, and promptly notifying us of any unauthorized access.

Account Security Reminder

Never share your sm650 password with anyone. Our staff will never ask for your password via email, phone, or live chat. If you suspect unauthorized access to your account, change your password immediately and contact customer support at [email protected].

7. Data Retention

sm650 retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the type of information and the purpose for which it was collected:

  • Account Information: We retain account information for as long as your account is active. If you close your account, we may retain certain information for a period of up to 5 years to comply with legal obligations, resolve disputes, and prevent fraud.
  • Transaction Records: Financial transaction records are retained for at least 5 years in accordance with anti-money laundering regulations and tax requirements.
  • KYC Documents: Identity verification documents are retained for the duration of your account and for a period thereafter as required by Indonesian law and international AML standards.
  • Communication Records: Customer support communications may be retained for quality assurance and dispute resolution purposes.
  • Marketing Data: If you opt out of marketing communications, we will retain your contact information on a suppression list to ensure we do not contact you again.

After the retention period expires, we will securely delete or anonymize your personal information so it can no longer be attributed to you. In some cases, complete deletion may not be immediately possible due to technical limitations or legal requirements to retain certain records.

8. Your Privacy Rights

As a user of sm650 Services, you have certain rights regarding your personal information. We are committed to facilitating the exercise of these rights, subject to legal limitations. Your rights include:

8.1 Right to Access

You have the right to request confirmation of whether we process your personal information and to obtain access to that information. You can view most of your account information by logging into your sm650 account. For additional information or a comprehensive data report, please contact customer support.

8.2 Right to Rectification

You have the right to correct inaccurate or incomplete personal information. You can update most information through your account settings. For changes to verified information (such as name or date of birth), please contact customer support with supporting documentation.

8.3 Right to Erasure (Right to Be Forgotten)

You may request deletion of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected. However, we may need to retain certain information to comply with legal obligations, resolve disputes, or enforce our agreements. Account closure does not automatically trigger data deletion; please make a specific erasure request if desired.

8.4 Right to Restriction of Processing

You may request that we restrict the processing of your personal information in certain situations, such as when you contest the accuracy of the data or object to processing. Restricted information will be stored but not actively processed.

8.5 Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format. You may also request that we transmit this data directly to another service provider where technically feasible.

8.6 Right to Object

You have the right to object to processing of your personal information for direct marketing purposes. You can opt out of marketing communications by clicking the unsubscribe link in emails or adjusting your preferences in your account settings.

8.7 Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time. However, withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at [email protected] (displayed as plain text—please type this address into your email client). We will respond to your request within 30 days. We may need to verify your identity before processing certain requests to protect your information from unauthorized access.

9. Cookies and Tracking Technologies

sm650 uses cookies, web beacons, pixels, and similar tracking technologies to enhance your experience on our Site, analyze usage patterns, and deliver personalized content. A cookie is a small text file stored on your device that allows us to recognize you on subsequent visits.

Types of Cookies We Use:

  • Essential Cookies: These are necessary for the Site to function properly. They enable core functionality such as account login, session management, and security features. These cookies cannot be disabled without severely affecting Site functionality.
  • Performance Cookies: These collect anonymous information about how visitors use our Site, such as which pages are most visited and whether users encounter error messages. This helps us improve the Site's performance and user experience.
  • Functionality Cookies: These remember your preferences and choices (such as language preference, username) to provide a more personalized experience.
  • Advertising Cookies: These track your browsing activity to deliver relevant advertisements and measure the effectiveness of marketing campaigns. We do not use third-party advertising cookies without your consent.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse or delete cookies. However, disabling cookies may affect your ability to use certain features of the Site. Please note that opting out of cookies does not mean you will no longer receive online advertising; it means the ads you see will be less relevant to your interests.

10. Third-Party Services

The sm650 platform integrates with third-party services for game content, payment processing, analytics, and other functionalities. These third parties have their own privacy policies governing how they collect, use, and protect your information. We encourage you to review their policies:

  • Game Providers: Games on sm650 are provided by third-party developers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, Spribe, and others. These providers may collect information about your gameplay, including bets placed, games played, and session duration.
  • Payment Processors: When you make deposits or withdrawals, you interact directly with your bank or e-wallet provider (BCA, BRI, BNI, Mandiri, OVO, DANA, GoPay, etc.). These financial institutions process your payment information according to their own privacy policies.
  • Analytics Services: We may use third-party analytics tools to understand user behavior and improve our Services. These tools may collect information about your device and usage patterns.

sm650 is not responsible for the privacy practices of third-party services. Links to external websites or services are provided for convenience and do not constitute endorsement. We recommend reviewing the privacy policies of any third parties before providing them with your information.

11. International Data Transfers

sm650 primarily serves users in Indonesia, and your personal information is processed and stored on servers located in secure facilities. However, some of our service providers may be located in other countries. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

These safeguards may include standard contractual clauses, certification under recognized data protection frameworks, or ensuring the recipient country provides an adequate level of data protection. By using sm650 Services, you acknowledge and consent to the transfer of your information to countries that may have different data protection laws than Indonesia.

12. Children's Privacy

sm650 Services are intended solely for individuals who are at least 21 years of age or the legal age of majority in their jurisdiction, whichever is greater. We do not knowingly collect personal information from individuals under the age of 21. Our KYC verification process is designed to prevent underage individuals from creating accounts.

If we become aware that we have inadvertently collected information from an individual under 21 years of age, we will immediately delete that information and close the associated account. If you believe a minor has provided personal information to sm650, please contact us immediately at [email protected] so we can take appropriate action.

Parents and guardians are encouraged to monitor their children's online activities and educate them about the dangers of providing personal information online without permission. Underage gambling is a serious offense, and we work diligently to prevent it.

13. Changes to This Policy

sm650 reserves the right to modify or update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this Policy and may also notify you through other means, such as email or a notice on our Site, depending on the significance of the changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of sm650 Services after any changes to this Policy constitutes your acceptance of the revised Policy. If you do not agree with the changes, you should discontinue use of our Services and contact us to close your account.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Team:

  • Email: [email protected] (displayed as plain text—please type this address into your email client)
  • Subject Line: For privacy-related inquiries, please use the subject line "Privacy Policy Inquiry" or "Data Protection Request"
  • Response Time: We aim to respond to all privacy inquiries within 30 days

For general customer support inquiries unrelated to privacy, you can also reach us through our 24/7 live chat service available on the sm650 website.

By using sm650 Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. Thank you for trusting sm650 with your information.

How We Protect Your Data

SSL Encryption

All data transmitted between your device and our servers is protected by bank-grade SSL/TLS encryption technology.

Secure Storage

Personal information is stored on secure servers with multiple layers of protection including firewalls and intrusion detection systems.

KYC Verification

Strict identity verification prevents fraud and ensures only legitimate account holders access your information.

Access Controls

Only authorized personnel can access personal data, and all staff are bound by strict confidentiality agreements.

Data Minimization

We collect only the information necessary to provide our services and comply with legal requirements—nothing more.

Regular Audits

Periodic security assessments and penetration testing ensure our defenses remain robust against evolving threats.

Have Privacy Questions?

Our team is here to address any concerns you have about how your data is handled

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